MVP
Minimum Viable Product
The most basic version of a product that can be released to test the idea and gather feedback from early users.

VC
Venture Capital
Funding provided by investors to startups with high growth potential in exchange for equity.

ROI
Return on Investment
A measure of the profitability of an investment, calculated as a percentage of return relative to cost.

CAC
Customer Acquisition Cost
The cost incurred to acquire a new customer, including marketing and sales expenses.

LTV
Lifetime Value
The total revenue a business expects to earn from a customer over the entire period of their relationship.

TAM
Total Addressable Market
The overall revenue opportunity available if the product/service achieves full market adoption.

SAM
Serviceable Available Market
The portion of the TAM targeted by a company's products/services that is within its reach.

SOM
Serviceable Obtainable Market
The part of SAM that a startup can realistically capture, especially in the early stages.

KPI
Key Performance Indicator
A measurable value that indicates how effectively a company is achieving key business objectives.

POC
Proof of Concept
A small project or prototype used to demonstrate the feasibility of an idea or product.

PMF
Product-Market Fit
The stage where a startup’s product satisfies a strong market demand.

IPO
Initial Public Offering
The process by which a private company becomes publicly traded by offering shares to the public.

COGS
Cost of Goods Sold
The direct costs associated with producing and delivering a product.

ARPU
Average Revenue per Unit

B2B
Business to Business
A business model where a company sells products or services to other businesses.

B2C
Business to Consumer
A business model where a company sells directly to individual customers.

D2C
Direct to Consumer
Selling products directly to consumers without intermediaries like retailers.

SaaS
Software as a Service
A model where software is delivered online on a subscription basis.

ARR
Annual Recurring Revenue
The revenue a SaaS company expects to earn annually from subscriptions.

MRR
Monthly Recurring Revenue
The predictable revenue a company earns each month from subscriptions.

GTM
Go To Market

Burn Rate
The rate at which a startup is spending its capital before becoming profitable.

Runway
The amount of time a startup can operate at its current burn rate before running out of funds.

Angel
Angel Investor
An individual who provides early-stage capital to startups, usually in exchange for equity.

Term Sheet
A non-binding document that outlines the basic terms and conditions of an investment.

Cap Table
Capitalization Table
A breakdown of a company’s ownership, including equity shares, investors, and how much each owns.