Sr.UI/UX Designer
2019-02-01 - Present (-7.8 Yrs)
Senior UI/UX & Graphic Designer
• Lead designer for 10+ web and mobile products, owning design from concept through developer handoff.
• Created dashboards and analytics visualizations that improved task completion by ~30%.
• Optimized eCommerce flows, raising conversion rates by ~15–20%.
• Built reusable component libraries to ensure design consistency across products.
• Collaborated with developers and product teams through agile sprints.
• Mentored junior designers and introduced structured design review workflows.
FEATURED PROJECTS
OOH Audit Platform — Mobile App + Dashboard
Designed a real-time campaign tracking platform improving data visibility and field-team workflows.
Live: oohaudit.com · Moshpit (Field App) · Brand Manager (Dashboard)
Case Study: https://www.behance.net/gallery/251451983/OOH-Audit-Tamper-Proof-Field-Verification-Ecosystem
Stock Analytics Platform
Simplified complex stock and performance data through intuitive visualization and clean UI.
Live: ovtlyr.com
Machine Dalal — B2B Machinery Marketplace
Designed a B2B marketplace connecting machinery buyers, sellers, and financing partners — enabling
discovery, deal-making, and logistics for industrial equipment trade.
Live: machinedalal.com · App Store
Election Data Visualization
Designed a data-driven editorial project turning national election data into structured, easy-to-read visuals.
Live: meradesh.org
Case Study: https://www.behance.net/gallery/246130093/Election-Data-Visualization-A-Visual-Atlas
SmartToonKids (Instagram) — AI-Generated Video Content
Conceptualized, scripted, and produced AI-generated educational video content for SmartToonKids end-to-
end — driving 45K+ views and 100K+ likes across the channel.
Live: instagram.com/smarttoonkids
Additional Shipped Products (Hashbrown Systems)
purchasing.ai — B2B purchase order & vendor management with ML demand forecasting. · App Store
Eikaebana — E-commerce app for artificial flowers and home décor. · App Store
Retibazaar — Cross-platform dashboards for outdoor advertising and retail performance tracking.