PPC Executive
PPC Executive
Job Description
Responsibilities:
1. Manage and oversee Google and Facebook advertising campaigns with a focus on efficiency and performance
optimization.
2. Create, refine, and monitor performance marketing campaigns across various platforms.
3. Develop and implement strategies to enhance campaign performance, maximize ROI, and achieve client
objectives.
4. Conduct comprehensive keyword research and audience targeting to optimize ad effectiveness and reach
target demographics.
5. Utilize advanced features of Google Ads and Facebook Ads platforms to drive optimal results.
6. Effectively communicate with team members and clients to align strategies, expectations, and deliverables.
7. Execute Performance Max and paid media campaigns, leveraging expertise to drive desired outcomes.
8. Ensure timely delivery of campaigns and meet project deadlines, managing resources efficiently.
9. Analyze campaign data, extract actionable insights, and provide recommendations for continuous optimization
and improvement.
10. Stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, sharing
knowledge with the team.
Requirements:
1. Bachelor’s degree in marketing, Advertising, or a related field.
2. Minimum 2 years of hands-on experience in PPC advertising, specializing in Google and Facebook Ads.
3. Exceptional written and verbal communication skills.
4. Proficiency in Google Ads and Facebook Ads platforms, including advanced features and functionalities.
5. Previous experience with Performance Max and paid media campaigns preferred.
6. Demonstrated ability to collaborate effectively in a team environment and across departments.
7. Immediate availability for joining the team.
8. A willingness to work in-office for a minimum of 2 days per week, with hybrid flexibility
