Hiring for Amazon PPC Manager

Hiring for Amazon PPC Manager

Job Description

Job Description

We are looking for an experienced and results-oriented Amazon PPC Manager to develop,

implement, and optimize our advertising strategies on Amazon. The ideal candidate will have a

strong understanding of Amazon's advertising platforms, excellent analytical skills, and the

ability to drive growth through data-driven decision-making.

Key Responsibilities

● Develop and execute comprehensive PPC strategies across all Amazon advertising

types (Sponsored Products, Sponsored Brands, Sponsored Display, etc.)

● Manage daily operations of Amazon PPC campaigns, including keyword research, bid

management, and budget allocation

● Analyze campaign performance data and make data-driven decisions to optimize ROI

● Conduct A/B tests to improve ad copy, landing pages, and overall campaign

effectiveness

● Monitor competitor activities and adjust strategies accordingly

● Collaborate with the product and content teams to ensure alignment between PPC

campaigns and product listings

● Stay up-to-date with Amazon's advertising policies, best practices, and new features

● Prepare and present regular performance reports to leadership, including insights and

recommendations

● Manage advertising budget efficiently to maximize ROAS (Return on Ad Spend)

● Identify new growth opportunities within Amazon's advertising ecosystem

● Work closely with the broader marketing team to ensure consistent messaging across all

channels

Required Skills and Qualifications

● Bachelor's degree in Marketing, Business, or a related field

● 1+ years of experience managing Amazon PPC campaigns, preferably for a brand or

agency

● Proven track record of driving sales growth and improving ROAS through Amazon

advertising

● Strong analytical skills with proficiency in data analysis and interpretation

● Experience with Amazon Advertising Console and third-party PPC management tools

● In-depth knowledge of Amazon's A9 algorithm and its impact on advertising

● Excellent Excel skills for data manipulation and reporting

● Strong communication skills to present complex data in an easily understandable format

● Ability to work independently and manage multiple projects simultaneously

Preferred Qualifications

● Familiarity with other e-commerce platforms and their advertising systems

● Knowledge of SEO principles and their application to Amazon listings

● Experience with data visualization tools

To apply, please submit your resume, a cover letter detailing your experience with Amazon PPC

management, and a brief case study of a successful campaign you've managed (including

strategies used and results achieved).